I had heard of models having shadows and highlights strategically applied to their torsos to create more defined abs for photoshoots, but now you can order a kit for $69 to do it yourself at home.
I also ran across a few reviews that mentioned the Dancing with the Stars contestants use it to appear in better shape than they actually are.
Not fair. I feel betrayed.
On a related note, I heard a while ago that France is moving forward with plans to require a disclaimer on all images that have been digitally manipulated. I think this is a great idea although I can see it becoming problematic with minor retouches. I’m assuming there will be some guidelines.