“NatureBox helps you eat healthier without needing to change your eating habits. We focus on snacks because that’s the easiest habit to change.”
This is from the NatureBox Mission Statement. Their goal, to make you healthier one snack at a time. Since starting back at a desk job, I don’t have the convenience of running to the refrigerator every time I get hungry. When I came across their ad on Facebook (damn you, Facebook ads!) I decided I would give it a shot.
I eagerly awaited my first order, which arrived approximately a week later in a tidy rectangular box. Your first order is a sample box with 5 bags of assorted goodies left to the discretion of the Gods of Packaged Snacking. So when I opened my box I was a little let down that 4 out of the 5 snacks were…vegan. GASP! 2 of them were corn products…seriously? Well, ok, but at least they are from non-GMO corn. And another was a granola product. So, coming from a mostly paleo diet, 80% of my snacks didn’t jive with me. Luckily, I am not a purist and have no allergies that would send me running to the bathroom or reaching for the Benadryl, so I tore everything open and began to sample. My first box contained:
- Cherry Berry Bonanza
- Vanilla Macaroon Granola
- Masa/Flax Crisps
- Toasted Corn Kernels
- Pistachio Power Clusters
The vanilla macaroon granola was heaven in my mouth, but it was pretty much dessert in a bag. The pistacho power clusters were also very sweet, as well as the cherry berry bonanza. The masa/flax crisps (think healthy Fritos) were so salty I couldn’t even finish them and the toasted corn kernels (like Corn Nuts) were ok, but you’d better have strong teeth to chow down on those puppies. First impressions on flavor…not so hot, but these snacks are Nutritionist Approved!, so I took a look at the back of the bags.
Let’s examine the Cherry Berry Bonanza for a moment.
The second ingredient is sugar and if you look at the the total carbohydrates it is 33 grams per serving. You know what else has 33 grams of carbohydrates per serving? A full size Snickers bar. Yep. At least a Snickers bar has 4 grams of protein with all that sugar (not that I’m condoning snacking on a candy bar…step away from the vending machine). Not sure how this one became Nutritionist Approved. The other snacks were a little better but still not in my ideal realm of nutrient composition and many of their products contain soy ingredients. No bueno.
The second month of service you can log in to your account and choose your own snacks. I picked out the following:
- Plantain Chips
- Dark Chocolate Almonds
- Peanut Butter Nom Noms
- Smokey BBQ Peas
- Dark Chocolate Cherry Trail Mix
Much happier with this second round so far. The peanut butter nom noms and chocolate almonds were still too sweet, but had sugars under 11 grams per serving. The plantain chips are amazing. Light, crispy and just salty enough. I think they are my favorite of the snacks. The trail mix and BBQ peas are tasty too and much more acceptable with the sweet/salty factor than the first order of snacks.
My opinion of NatureBox is that it is a good transition for people who tend to snack on vending machine food looking to improve their food choices. It’s a good start. There are many options to choose from and their selection varies from month to month so you can always find new things to try. For $20/month, it’s not a bad way to ensure you will have some moderately healthy snacks around when you need them; especially if it keeps you from eating the donuts in the break room. Many of the products are high in sugar or sodium, and contain soy or vegetable oils, which I prefer to stay away from. If you are looking for a gentle push towards eating better then give NatureBox a try, but if you are a purist you’re better off seeking your own snacks where labels can be read meticulously before purchase, or just make your own from scratch.